A technique used to sequentially present items in a list or other data set that are too long to display at one time.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
The part of a letter, usually a vertical line, that rise above the x-height.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.