A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.
Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.