A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
The area of negative space around and between elements in a design.
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
A portion of an image where the remainder is discarded.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
The process of applying a thin layer of foil to paper coated with adhesive on one side.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.
Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.
A triad is a group of three colours that are equally spaced on the colour wheel.