A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
The written information that accompanies a design.
One of the most common types of navigation in UI design. It's usually a system of one or more horizontal buttons placed at the bottom of the screen, directing users to other parts of an app or website. Bottom navigation is often used as an alternative to scrolling or tabbing through links on a page.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The meeting point where two lines cross.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
Black, white, and all the values of shades in between.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.