A sample of the target audience for which a product or service is intended.
A term that means the smallest amount of work that can be done to move a project forward.
Text that is used to fill in a gap in a document.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
The adjustment of all characters in a line by moving them closer together or farther apart.
The main text of an advertisement or editorial as opposed to headings and subheadings.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.