Persona

A sample of the target audience for which a product or service is intended.

More terms you might want to know

Balance

The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

Script Font

A type of font designed to imitate handwriting.

Storyboard

A graphical representation of a scenario, usually created and presented in sequence.

UX Roadmap

A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.

PSD File

A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.

User Interface (UI)

A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.

Debossing

A design or decoration impressed into the surface of a material.

Analogous Colours

Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.

Character Set

A set of symbols or "characters" including letters, numbers and various other symbols.

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