Pica

A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.

More terms you might want to know

User Research

A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.

Triadic Colours

A triad is a group of three colours that are equally spaced on the colour wheel.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

Card Sorting

A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.

Thumbnail Sketch

A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.

Placeholder Text

Text that is used to fill in a gap in a document.

Script Font

A type of font designed to imitate handwriting.

Tint

A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Orphan

One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.

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