A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A measure of the ease of understanding text.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
The adjustment of all characters in a line by moving them closer together or farther apart.
The relative lightness or darkness of a hue.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
The main text of an advertisement or editorial as opposed to headings and subheadings.
A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.
A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.