RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

More terms you might want to know

Display Typface

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

Persona

A sample of the target audience for which a product or service is intended.

Shade

The relative lightness or darkness of a hue.

Storyboard

A graphical representation of a scenario, usually created and presented in sequence.

Greyscale / Grayscale

Black, white, and all the values of shades in between.

Flat Design

A design style first introduced by Microsoft Design Language based on minimalism and simplicity. This newer trend focuses on reducing nonsensical designs and makes the content more accessible for all users.

In this way of designing, fewer elements are used to create shapes and less emphasis on gradients and textures. This modern trend moves away from skeuomorphism. Instead, it focuses on a realistic view or illustration with buttons and icons appearing flat with no shadows.

Resolution

The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

Interaction Design

The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.

Contrast

Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.

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