Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
In typography, a bowl is a curved shape used to control the area of white space.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A basic design tool that helps designers create and communicate ideas.
The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.