Type Size

The height of a font, measured in points or pixels.

More terms you might want to know

Script Font

A type of font designed to imitate handwriting.

Placeholder Text

Text that is used to fill in a gap in a document.

Logotype

The typographic presentation of a company's name in a stylized form.

Hard Return

When you need to break a line of text and start on a new line in a text box.

Golden Ratio

Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.

Brand Identity

The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.

Font Type

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

Monogram

An iconic design that is made up of two or three letters.

x-height

The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

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