The height of a font, measured in points or pixels.
A type of font designed to imitate handwriting.
Text that is used to fill in a gap in a document.
The typographic presentation of a company's name in a stylized form.
When you need to break a line of text and start on a new line in a text box.
Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
An iconic design that is made up of two or three letters.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.