The relative lightness or darkness of a hue.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The feeling or mood created by a design.
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
A portion of an image where the remainder is discarded.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
The way that a user navigates through a website, app, etc.