Small uppercase letters, generally about half as tall as regular uppercase letters.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
Designers and developers use font styles to denote differences in meaning between two or more words, phrases, sentences, paragraphs, or blocks of text. Typical font styles in CSS and web development are normal, italic, oblique and inherit.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
The main text of an advertisement or editorial as opposed to headings and subheadings.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.