Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

More terms you might want to know

Wordmark

A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

Link

A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.

Shade

The relative lightness or darkness of a hue.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

HEART Framework

A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Symmetry

The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.

Calligraphy

The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.

Stem

The part of a letter, usually a vertical line, that rise above the x-height.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!