The feeling or mood created by a design.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
PPI stands for Point Per Inch. PPI is the number of dots per inch in a printer's resolution or the number of pixels per inch in a monitor's screen resolution. The more PPI, the higher your image quality will be as it becomes sharper and clearer. The lower your PPI, the lower your image quality will be, and the more likely you'll see individual pixels in an image.
The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.
A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.
Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.