The feeling or mood created by a design.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
A sample of the target audience for which a product or service is intended.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
A basic design tool that helps designers create and communicate ideas.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
A portion of an image where the remainder is discarded.
A language used to create web pages, and it stands for Hypertext Markup Language.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.