Uppercase

Also known as caps, a type property that specifies that all letters in a body of text are capitalised.

More terms you might want to know

Hard Return

When you need to break a line of text and start on a new line in a text box.

Abstract Mark

An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.

Composition

An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

Negative Space

The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).

Dark Pattern

A type of user interface design carefully crafted to trick people into doing things they might not want to do.

Skeuomorphism

The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.

Margin

The space that an item has around it.

Heuristic Evaluation

A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.

Tittle

The typographic term for the dot above the letters 'i' and 'j'.

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