Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
The written information that accompanies a design.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
The width and height of a document, after having been cut down to size from a larger sheet.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
One of the most common types of navigation in UI design. It's usually a system of one or more horizontal buttons placed at the bottom of the screen, directing users to other parts of an app or website. Bottom navigation is often used as an alternative to scrolling or tabbing through links on a page.
The art of drawing original characters and symbols — especially for decorative purposes.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.