A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A portion of an image where the remainder is discarded.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.