A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.
The part of a letter, usually a vertical line, that rise above the x-height.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
The area of negative space around and between elements in a design.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.