Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
The typographic presentation of a company's name in a stylized form.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
How well or poorly something can be read.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.