A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.
A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A triad is a group of three colours that are equally spaced on the colour wheel.
A design or decoration impressed into the surface of a material.
A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.
A Tagged Image File Format is a file format for storing images losslessly.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The width and height of a document, after having been cut down to size from a larger sheet.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.