The degree of difference between the two sides of an object or system.
How well or poorly something can be read.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The surface quality of an element.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
The area of negative space around and between elements in a design.