An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A process in which subjects use a product or service under test conditions and report their experience.
A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
Small uppercase letters, generally about half as tall as regular uppercase letters.
The relative lightness or darkness of a hue.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
The width and height of a document, after having been cut down to size from a larger sheet.
A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.