Contrast

Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.

More terms you might want to know

Hard Return

When you need to break a line of text and start on a new line in a text box.

Texture

The surface quality of an element.

Pull Quote

A brief snippet taken from the text of an article.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

Leading

All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Hand-lettering

The art of drawing original characters and symbols — especially for decorative purposes.

Orphan

One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.

Baseline

An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.

Icon

A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.

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