The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
The main text of an advertisement or editorial as opposed to headings and subheadings.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A measure of the height of a set of text on an element.
A type of font designed to imitate handwriting.
In typography, a bowl is a curved shape used to control the area of white space.
The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.