A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
A term that means the smallest amount of work that can be done to move a project forward.
A sample of the target audience for which a product or service is intended.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A triad is a group of three colours that are equally spaced on the colour wheel.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.