Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.
Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
Text that is used to fill in a gap in a document.
A term that means the smallest amount of work that can be done to move a project forward.
A letter, symbol, or another alphabet unit.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
An example of a typical user and the actions they take. Typically these are written in the form of a story.