Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.
Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.
Black, white, and all the values of shades in between.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
The process of applying a thin layer of foil to paper coated with adhesive on one side.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
The width and height of a document, after having been cut down to size from a larger sheet.
A brief snippet taken from the text of an article.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.