Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.
Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The written information that accompanies a design.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.