Alignment

The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.

More terms you might want to know

Conversion Rate

The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.

Affordance

Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.

Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

Asymmetry

The degree of difference between the two sides of an object or system.

Full-stack Developer

A software developer who designs, develops, maintains and supports the entire end-to-end product. These developers are capable of developing and implementing modern solutions to any industry problem. They typically work with different technologies such as mobile application development, web application development, back-end software development and front-end software development.

Tone

The feeling or mood created by a design.

Brand

A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.

Empathy Map

A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.

Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

Lorem Ipsum

A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".

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