A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
The typographic presentation of a company's name in a stylized form.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The meeting point where two lines cross.
A letter, symbol, or another alphabet unit.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.