Class

A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.

More terms you might want to know

Backslanted

A type of design that features the strokes running predominantly from the upper left to the lower right.

It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.

Ellipsis

Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.

Wordmark

A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.

Triadic Colours

A triad is a group of three colours that are equally spaced on the colour wheel.

Repetition

The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities

Typesetting

The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Serif

The small decorative stroke at the end of a stroke in a letter, or a typeface.

Web Page Elements

A textual or graphical component in a web page.

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