Baseline

An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.

More terms you might want to know

Clickstream

A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

Skeuomorphism

The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

Left-aligned

Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.

Font Style

Designers and developers use font styles to denote differences in meaning between two or more words, phrases, sentences, paragraphs, or blocks of text. Typical font styles in CSS and web development are normal, italic, oblique and inherit.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Design Debt

A concept used in systems design to describe the negative consequences of making seemingly innocuous design changes. Shorthand for a product's delayed but inevitable need to be reworked due to earlier, seemingly trivial decisions not having been fully thought through in the original release.

Designers incur this "debt" by making quick and easy choices that save time in the present but cause more complex problems later on down the road when it becomes necessary to change or add something.

Vertex

The meeting point where two lines cross.

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