An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
The typographic term for the dot above the letters 'i' and 'j'.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The area of negative space around and between elements in a design.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
A concept used in systems design to describe the negative consequences of making seemingly innocuous design changes. Shorthand for a product's delayed but inevitable need to be reworked due to earlier, seemingly trivial decisions not having been fully thought through in the original release.
Designers incur this "debt" by making quick and easy choices that save time in the present but cause more complex problems later on down the road when it becomes necessary to change or add something.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
A Tagged Image File Format is a file format for storing images losslessly.
A portion of an image where the remainder is discarded.