Miller's Law

An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).

More terms you might want to know

Layout

Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.

Balance

The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

System Font

A type of font that comes pre-installed in an operating system.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Copy

The written information that accompanies a design.

Raster

Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.

Body-storming

A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.

Character Set

A set of symbols or "characters" including letters, numbers and various other symbols.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

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