An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
The part of a letter, usually a vertical line, that rise above the x-height.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
Small uppercase letters, generally about half as tall as regular uppercase letters.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
Typically used on the internet or web pages to provide easily accessible navigation for users. Typically, the breadcrumb navigation appears along the top of a webpage or at other locations on a webpage so that users can know where they are on a site quickly and efficiently.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
The degree of difference between the two sides of an object or system.