An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
The written information that accompanies a design.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.