Miller's Law

An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).

More terms you might want to know

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

User Journey Map

A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.

Hard Return

When you need to break a line of text and start on a new line in a text box.

Symmetry

The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

Bracket

The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

Colour Theory

The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.

Tracking

The adjustment of all characters in a line by moving them closer together or farther apart.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!