A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
A process in which subjects use a product or service under test conditions and report their experience.
The degree of difference between the two sides of an object or system.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.