The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
The way that a user navigates through a website, app, etc.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
Designers and developers use font styles to denote differences in meaning between two or more words, phrases, sentences, paragraphs, or blocks of text. Typical font styles in CSS and web development are normal, italic, oblique and inherit.
A non-functional first draft of a design.
Black, white, and all the values of shades in between.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
The feeling or mood created by a design.