The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.
The main text of an advertisement or editorial as opposed to headings and subheadings.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A non-functional first draft of a design.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
A measure of the height of a set of text on an element.