The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
A type of font designed to imitate handwriting.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
The typographic term for the dot above the letters 'i' and 'j'.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
Also known as an Ishikawa diagram, is a widely used technique in project management. The diagram provides a means of evaluating the cause-and-effect relationship between the various activities necessary for completing a project by visualising all activities in the project as bones that interconnect on an anterior and posterior spine, with causality flowing from one to another.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
Small uppercase letters, generally about half as tall as regular uppercase letters.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.