The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A process in which subjects use a product or service under test conditions and report their experience.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
A photograph that is purchased and licensed for exclusive use by an individual or business.
A brief snippet taken from the text of an article.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
One of the most common types of navigation in UI design. It's usually a system of one or more horizontal buttons placed at the bottom of the screen, directing users to other parts of an app or website. Bottom navigation is often used as an alternative to scrolling or tabbing through links on a page.
One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
A triad is a group of three colours that are equally spaced on the colour wheel.