The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
An iconic design that is made up of two or three letters.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A triad is a group of three colours that are equally spaced on the colour wheel.