The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A type of font designed to imitate handwriting.
A term that means the smallest amount of work that can be done to move a project forward.
The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.
The written information that accompanies a design.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.
A set of symbols or "characters" including letters, numbers and various other symbols.
The width and height of a document, after having been cut down to size from a larger sheet.