An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A textual or graphical component in a web page.
A type of font that comes pre-installed in an operating system.
The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
A printing press that uses movable type and punches to make impressions on paper.
A process in which subjects use a product or service under test conditions and report their experience.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.