Resolution

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.

The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.

It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).

Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.

The attributes of a typeface. Type properties include weight, width, colour and x-height.

A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.

A printing press that uses movable type and punches to make impressions on paper.

Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.

A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.