A type of user interface design carefully crafted to trick people into doing things they might not want to do.
The surface quality of an element.
A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.