A type of user interface design carefully crafted to trick people into doing things they might not want to do.
The meeting point where two lines cross.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A process in which subjects use a product or service under test conditions and report their experience.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
Black, white, and all the values of shades in between.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
Text that is used to fill in a gap in a document.