Die Cut

A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.

More terms you might want to know

Call to action (CTA / C2A)

An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Point Size

A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Gradient

A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

Display Typface

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

GIF

A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.

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