A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
A measure of the ease of understanding text.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.