Empathy Map

A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.

Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.

The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.

The attributes of a typeface. Type properties include weight, width, colour and x-height.

A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.

Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.

A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.

A language used to create web pages, and it stands for Hypertext Markup Language.

The typographic presentation of a company's name in a stylized form.

A portion of an image where the remainder is discarded.

How well or poorly something can be read.

An example of a typical user and the actions they take. Typically these are written in the form of a story.