Font Weight

The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.

More terms you might want to know

Texture

The surface quality of an element.

CSS

CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.

A/B Testing

A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.

Stock Photo

A photograph that is purchased and licensed for exclusive use by an individual or business.

Pagination

A technique used to sequentially present items in a list or other data set that are too long to display at one time.

Lean UX

A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

Complementary Colours

Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

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