The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
A pixel, or a picture element, is the smallest addressable element in a display device.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
The adjustment of all characters in a line by moving them closer together or farther apart.
A measure of the ease of understanding text.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.