The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
A basic design tool that helps designers create and communicate ideas.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
The adjustment of all characters in a line by moving them closer together or farther apart.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.