The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
An iconic design that is made up of two or three letters.
The part of a letter, usually a vertical line, that rise above the x-height.
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).