A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A triad is a group of three colours that are equally spaced on the colour wheel.
The height of a font, measured in points or pixels.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
Typically used on the internet or web pages to provide easily accessible navigation for users. Typically, the breadcrumb navigation appears along the top of a webpage or at other locations on a webpage so that users can know where they are on a site quickly and efficiently.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.