A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
A triad is a group of three colours that are equally spaced on the colour wheel.
A Tagged Image File Format is a file format for storing images losslessly.
A letter, symbol, or another alphabet unit.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.