A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A graphical representation of a scenario, usually created and presented in sequence.
A process in which subjects use a product or service under test conditions and report their experience.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
A textual or graphical component in a web page.
The space that an item has around it.
Black, white, and all the values of shades in between.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
How well or poorly something can be read.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.