A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
A measure of the ease of understanding text.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The written information that accompanies a design.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The degree of difference between the two sides of an object or system.
A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.
Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.
A system used to describe and identify typefaces by their basic visual characteristics.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.