A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
The space that an item has around it.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
A sample of the target audience for which a product or service is intended.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
The adjustment of all characters in a line by moving them closer together or farther apart.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
The feeling or mood created by a design.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
A triad is a group of three colours that are equally spaced on the colour wheel.