All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).
A software developer who designs, develops, maintains and supports the entire end-to-end product. These developers are capable of developing and implementing modern solutions to any industry problem. They typically work with different technologies such as mobile application development, web application development, back-end software development and front-end software development.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The degree of difference between the two sides of an object or system.
A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.
A triad is a group of three colours that are equally spaced on the colour wheel.