Mock-up

A non-functional first draft of a design.

More terms you might want to know

Type Size

The height of a font, measured in points or pixels.

Stem

The part of a letter, usually a vertical line, that rise above the x-height.

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Opacity

The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.

Font Size

A measure of the height of a set of text on an element.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Pantone (PMS)

The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.

Customer Experience

The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.

White Space

The area of negative space around and between elements in a design.

Grid

A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.

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