Mock-up

A non-functional first draft of a design.

More terms you might want to know

Microcopy

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.

Bleed

A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Carousel

A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.

Tint

A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.

HTML

A language used to create web pages, and it stands for Hypertext Markup Language.

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Clickstream

A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.

Thumbnail

A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!