A non-functional first draft of a design.
The feeling or mood created by a design.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The relative lightness or darkness of a hue.
How well or poorly something can be read.
A type of font that comes pre-installed in an operating system.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A letter, symbol, or another alphabet unit.