A non-functional first draft of a design.
The relative lightness or darkness of a hue.
A process in which subjects use a product or service under test conditions and report their experience.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A basic design tool that helps designers create and communicate ideas.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
The act of gathering qualitative data about a person's thoughts and feelings related to a product.