Opacity

The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.

The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.

A non-functional first draft of a design.

A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.

Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.

A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.