A technique used to sequentially present items in a list or other data set that are too long to display at one time.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The relative lightness or darkness of a hue.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
The designation of a set of character encoding styles for glyphs that are not capital letters.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A sample of the target audience for which a product or service is intended.
The small decorative stroke at the end of a stroke in a letter, or a typeface.