A technique used to sequentially present items in a list or other data set that are too long to display at one time.
The height of a font, measured in points or pixels.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The area of negative space around and between elements in a design.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).
When you need to break a line of text and start on a new line in a text box.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
In typography, a bowl is a curved shape used to control the area of white space.
The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
A sample of the target audience for which a product or service is intended.