A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
The relative lightness or darkness of a hue.
The width and height of a document, after having been cut down to size from a larger sheet.
The height of a font, measured in points or pixels.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A style of typeface that uses a width-to-height ratio of 1:1.
A photograph that is purchased and licensed for exclusive use by an individual or business.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.