Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
The typographic presentation of a company's name in a stylized form.
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The main text of an advertisement or editorial as opposed to headings and subheadings.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.