A measure of the ease of understanding text.
The surface quality of an element.
The space that an item has around it.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The way that a user navigates through a website, app, etc.
A low-fidelity representation of a user interface design.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.