Readability

The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.

The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.

A type of design that features the strokes running predominantly from the upper left to the lower right.

It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.

The space that an item has around it.

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Colours on the same side of the colour wheel as red, such as pink, orange and yellow.

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).