A measure of the ease of understanding text.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
The typographic term for the dot above the letters 'i' and 'j'.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.