A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
The relative lightness or darkness of a hue.
A graphical representation of a scenario, usually created and presented in sequence.
When you need to break a line of text and start on a new line in a text box.
A set of symbols or "characters" including letters, numbers and various other symbols.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The part of a letter, usually a vertical line, that rise above the x-height.