The relative lightness or darkness of a hue.
A brief snippet taken from the text of an article.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A system used to describe and identify typefaces by their basic visual characteristics.
A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.
The adjustment of all characters in a line by moving them closer together or farther apart.
A sample of the target audience for which a product or service is intended.
A measure of the ease of understanding text.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.