The relative lightness or darkness of a hue.
A portion of an image where the remainder is discarded.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
A measure of the ease of understanding text.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.