Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The part of a letter, usually a vertical line, that rise above the x-height.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A brief snippet taken from the text of an article.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.